Privacy and cookie policy

This privacy policy sets out how The Branded Furniture Company Ltd ( BFC Ltd ) uses and protects any information that you give us when you use this website.
BFC Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
BFC Ltd may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes. This policy is effective from December 1st, 2019.

What we collect

We may collect the following information:
Name and address.
Contact information including email address and telephone number.
Demographic information such as postcode, references and interests.
Other information relevant to customer surveys and/or offers.
We may also collect information how the website is accessed and used. This usage data may include information such as your computer's Internet Protocol address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages and other diagnostic data.

What we do with the information we gather

BFC Ltd requires this information to understand your needs and provide you with a better service, and for the following reasons:
Internal record keeping.
We need to perform a contract with you.
You have given us permission to do so.
The processing is in our legitimate interests and it's not overridden by your rights.
For payment processing purposes.
To comply with the law.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail.
We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable procedures to safeguard and secure the information we collect online.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Your data protection rights under general data protection regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. BFC Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us by post or email.
In certain circumstances, you have the following data protection rights:
The right to access, update or to delete the information we have on you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where BFC Ltd relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
A small fee may be payable if requests are manifestly unfounded or excessive. If you would like a copy of the information held on you, please write to The Branded Furniture Company Ltd, Orchard Way, Calladine Business Park, Sutton-in-Ashfield, NG17 1JU. Or email us at


We use third-party services for payment processing (e.g. payment processors).
We will not store or collect your payment card details. That information is provided by you directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
The payment processor we work with is Stripe, their Privacy Policy can be viewed at


We ask that you read this Cookie Policy carefully as it contains important information about our use of cookies on this Website. This policy sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information.
This policy relates to your use of this Website. In order to provide you with the best possible shopping experience, we use “cookies” to compile information about how you access, use, and interact with the Website.
A “cookie” is a small text file that is stored on a user’s Device. Cookies allow us to collect information such as browser type, pages visited, and language preferences. We and our service providers use the information for security purposes, to facilitate navigation, display information more effectively, and to personalise your experience while using the Website. Cookies do not contain personal information such as your name, address, or credit card details.

The table below provides more information about the cookies we use and why:

What cookies do we use? What do the cookies do?
Strictly necessary cookies These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website or use a shopping cart.
Analytical/performance cookies These cookies are used to analyse how the Website is used and to monitor its performance, which allows us to improve your experience in using the Website. These cookies help us to tailor the content of the Website to reflect what users find most interesting and to identify when technical issues with the Website arise. We may also use this data to compile reports to help us to analyse how the Website is used, what the most common issues are and how we can improve the Website.
Functional/tracking cookies These cookies enable us to recognise repeat visitors to our Websites. By matching an anonymous, randomly generated identifier, a tracking cookie keeps track of where a user of our Websites came from, what search engine they may have used, what link they clicked on, what keyword they used and where they were in the world when they accessed the Website. By monitoring this data, we can make improvements to our Website.
Targeting cookies These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Session cookies These cookies are used ‘in-session’ each time you visit and then expire when you leave a Website or shortly thereafter: they are not stored on your Device permanently, do not contain any Personal Data and help by minimising the need to transfer Personal Data across the internet. The option to delete cookies can be found in the settings or options menu of most browsers. If you delete session cookies it may hamper your experience using the Website. These cookies also take time stamps that record when you access the Website and when you leave the Website.
Persistent Cookies This type of cookie is saved on your Device for a fixed period (sometimes for hours, sometimes for a year or longer) and is not deleted when the browser is closed. Persistent cookies are used where we need to remember who you are for more than one browsing session. For example, this type of cookie can be used to store your language preferences so that they are remembered for the next visit to the Website
Consent to use cookies

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies and download them onto your device when you log in to our site.

How to turn off cookies

You can change your browser settings so that cookies are not accepted. Please be aware that by doing this you may lose some of the functionality of this website.  For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies: :
If you delete all of your cookies, you will have to update preferences.  If you are using more than one device, computer profile or browser, note that you will again have to redefine your preferences.
If you don’t change your browser settings and continue to use our site, we will assume that you consent to us continuing to download cookies onto your device.

Third party cookies and tracking technologies

Please note that the use of cookies or these other tracking technologies by BFC Ltd’s third party service providers is not covered by this Cookie Policy Statement. BFC Ltd does not have access or control over third-party cookies. BFC Ltd’s service providers may use persistent cookies for advertising and retargeting purposes. We may tie the information gathered from third party cookies to BFC Ltd’s users’ Personal Data, and we will use the combined information in accordance with this Cookie Policy. These include companies such as Mailchimp.

How to contact us

If you have any questions or concerns about this Cookie Policy, please contact us at:

Changes to this policy
BFC Ltd may from time to time revise this Cookies Policy in its sole and absolute discretion to reflect changes in our business practices. If we revise this Cookies Policy, we will notify you by posting the updated Cookies Policy on this Website. Changes to the Cookies Policy will become effective starting on the date the revised Cookies Policy is posted on the Website.